With Perfect Day’s cost reductions in mid-2020 exceeding their targets for 2022, it probably won’t be long before they reach price parity with conventional whey protein. This product is already being used in ice cream from Nick’s and Graeter’s as well as Perfect Day’s spin off brand Brave Robot.
The effect of each cut may be small, but the cumulative effect is more than significant.įor example, we have the well-known whey protein from Perfect Day Foods made by precision fermentation using genetically modified yeast. There has been an exponential growth of new technologies challenging the meat and dairy industries, and more and more value is being cut from the animal agriculture product web. Which animal-derived products are under siege? So, what happens when you cut threads connecting this complex web? How many cut threads can the web absorb before it collapses? The effect is similar to the death of a thousand cuts, not one of which is fatal. The industries are a complex web of interconnected products, each contributing value to optimize costs and make the wider food industries viable.
When we think of the meat and dairy industries, we may be thinking only of products such as meat and milk.
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